The Interplay of Sensory and Non-Sensory Factors in Food Tourism Experiences

Birgit Muskat, Girish Prayag, Sameer Hosany, Gang Li, Quan Vu, Sarah Wagner

Research output: Contribution to journalArticlepeer-review

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Abstract

Purpose: Food is a key element in tourism experiences. This study investigates the interplay of sensory and non-sensory factors in food tourism experiences and models their influence on satisfaction and behavioural intentions.
Design/methodology/approach: The study focusses on the culinary experiences of 304 tourists dining at ethnic restaurants and uses causal relationship discovery modelling to analyse data.
Findings: Sensory factors are important in tourists’ culinary experiences with cleanliness, noise levels and room temperature at the top of the causal chain. Results also indicate the interplay between sensory and non-sensory factors to explain overall satisfaction, intention to return and intention to say positive things.
Originality/value: Using embodied cognition theory, the study offers novel insights on the role of senses in food tourism experiences at rural destinations.
Original languageEnglish
JournalTourism Review
DOIs
Publication statusPublished - 2 Oct 2023

Keywords

  • food tourism
  • experiences
  • senses
  • embodied cognition theory
  • overall satisfaction
  • intention to return
  • intention to say positive things

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