The Human Value Chain- Higher Education and Managing Customer Expectations in Service Marketing

C. Hackley, J. Hilton

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationServices Management-New Directions, New Perspectives
EditorsR. Teare, C. Armistead
Place of PublicationLondon
PublisherCassell
Publication statusPublished - 1995

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