Super Bowl: events like this are perfect for brand storytelling – unless companies get their messaging wrong

Lucy Gill-Simmen, Ling Xiao

Research output: Other contribution

Original language	English
Publisher	The Conversation
Publication status	Published - 9 Feb 2024

Access to Document

https://theconversation.com/super-bowl-events-like-this-are-perfect-for-brand-storytelling-unless-companies-get-their-messaging-wrong-222548

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