Smartphones and Digital Customer’ Journey

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Digital Transformation for Fashion and Luxury Brands
Subtitle of host publication	Theory and Practice
Editors	Wilson Ozuem, Michelle Willis, Silvia Ranfagni
Publisher	Palgrave Macmillan
ISBN (Electronic)	978-3-031-35589-9
ISBN (Print)	978-3-031-35588-2
Publication status	Published - 2024

Access to Document

@inbook{1e7428b223784ae487a11d9e4830c5a5,

title = "Smartphones and Digital Customer{\textquoteright} Journey",

author = "Dominic Appiah and Alison Watson",

year = "2024",

language = "English",

isbn = "978-3-031-35588-2",

editor = "Wilson Ozuem and Willis, {Michelle } and Silvia Ranfagni",

booktitle = "Digital Transformation for Fashion and Luxury Brands",

publisher = "Palgrave Macmillan",

}