| Original language | English |
|---|---|
| Pages (from-to) | 924-925 |
| Journal | International Journal of Advertising |
| Volume | 27 |
| Issue number | 5 |
| Publication status | Published - 2008 |
Review of Lehu, J-M (2007): Branded Entertainment- Product Placement & Brand Strategy in the Entertainment Business, (2008) Lean-Marc Lehu, Kogan Page
Research output: Contribution to journal › Article › peer-review