Reflections on some key issues and challenges for marketing for social good

Folúké Bádéjọ́, Pauline Maclaran, Andreas Chatzidakis, Simone Pettigrew, Ross Gordon, Fiona Spotswood, Sally Dibb

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish
Pages (from-to)1203-1217
Number of pages15
JournalJournal of Marketing Management
Issue number11-12
Publication statusE-pub ahead of print - 19 Oct 2022

Cite this