Reflections on some key issues and challenges for marketing for social good

Folúké  Bádéjọ́; Pauline Maclaran; Andreas Chatzidakis; Simone Pettigrew; Ross Gordon; Fiona Spotswood; Sally Dibb

doi:10.1080/0267257X.2022.2110702

Reflections on some key issues and challenges for marketing for social good

Folúké Bádéjọ́, Pauline Maclaran, Andreas Chatzidakis, Simone Pettigrew, Ross Gordon, Fiona Spotswood, Sally Dibb

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Pages (from-to)	1203-1217
Number of pages	15
Journal	Journal of Marketing Management
Volume	38
Issue number	11-12
DOIs	https://doi.org/10.1080/0267257X.2022.2110702
Publication status	E-pub ahead of print - 19 Oct 2022

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10.1080/0267257X.2022.2110702

Cite this

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title = "Reflections on some key issues and challenges for marketing for social good",

author = "Fol{\'u}k{\'e} B{\'a}d{\'e}j{\'ọ} and Pauline Maclaran and Andreas Chatzidakis and Simone Pettigrew and Ross Gordon and Fiona Spotswood and Sally Dibb",

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AU - Bádéjọ́, Folúké

AU - Maclaran, Pauline

AU - Chatzidakis, Andreas

AU - Pettigrew, Simone

AU - Gordon, Ross

AU - Spotswood, Fiona

AU - Dibb, Sally

PY - 2022/10/19

Y1 - 2022/10/19

U2 - 10.1080/0267257X.2022.2110702

DO - 10.1080/0267257X.2022.2110702

M3 - Comment/debate

SN - 0267-257X

VL - 38

SP - 1203

EP - 1217

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 11-12

ER -