Political Marketing Communications Planning in the UK and Taiwan- comparative insights from leading practitioners

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	483-498
Journal	Marketing Intelligence and Planning
Volume	25
Issue number	5
DOIs	https://doi.org/10.1108/02634500710774950
Publication status	Published - 2007

Access to Document

@article{6196e6aced16401b9040cd9f48685e8e,

title = "Political Marketing Communications Planning in the UK and Taiwan- comparative insights from leading practitioners",

author = "N. Peng and C. Hackley",

year = "2007",

doi = "10.1108/02634500710774950",

language = "English",

volume = "25",

pages = "483--498",

journal = "Marketing Intelligence and Planning",

issn = "1758-8049",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}

TY - JOUR

T1 - Political Marketing Communications Planning in the UK and Taiwan- comparative insights from leading practitioners

AU - Peng, N.

AU - Hackley, C.

PY - 2007

Y1 - 2007

U2 - 10.1108/02634500710774950

DO - 10.1108/02634500710774950

M3 - Article

SN - 1758-8049

VL - 25

SP - 483

EP - 498

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

IS - 5

ER -