Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend

Sameer Hosany, Girish Prayag, Robert Van Der Veen, Sam Huang, Siripan Deesilatham

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This study develops and tests a model based on the developmental theory of place attachment. The model considers the influence of tourists’ emotions on place attachment and the mediating effects of satisfaction and place attachment on the relationship between tourists’ emotions and intention to recommend. The model was tested using data collected from 464 international tourists at the end of their trip to Thailand. Results show that positive emotions, negative emotions and satisfaction are significant determinants of place attachment. In particular, negative emotions display a positive relationship with place attachment. In addition, only satisfaction mediates the relationship between tourists’ emotions and intention to recommend. Findings highlight the need for researchers to incorporate emotions in modeling place attachment and offer implications for marketers promoting Thailand as a tourist destination.
Original languageEnglish
Pages (from-to)1079-1093
Number of pages15
JournalJournal of Travel Research
Issue number8
Early online date30 Nov 2016
Publication statusPublished - 1 Nov 2017


  • palce attachment
  • tourists' emotions
  • satisfaction
  • intention to recommend
  • developmental theory

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