Evaluating Service Marketing in Airline Industry and its Influence on Student Passengers’ Purchasing Behaviour-using Taipei-London Route as an example

H. Chen; N. Peng; C. Hackley

Evaluating Service Marketing in Airline Industry and its Influence on Student Passengers’ Purchasing Behaviour-using Taipei-London Route as an example

H. Chen, N. Peng, C. Hackley

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	149-160
Journal	Journal of Travel and Tourism Marketing
Volume	25
Issue number	2
Publication status	Published - 2008

Cite this

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title = "Evaluating Service Marketing in Airline Industry and its Influence on Student Passengers{\textquoteright} Purchasing Behaviour-using Taipei-London Route as an example",

author = "H. Chen and N. Peng and C. Hackley",

year = "2008",

language = "English",

volume = "25",

pages = "149--160",

journal = "Journal of Travel and Tourism Marketing",

issn = "1540-7306",

publisher = "Routledge",

number = "2",

}

TY - JOUR

T1 - Evaluating Service Marketing in Airline Industry and its Influence on Student Passengers’ Purchasing Behaviour-using Taipei-London Route as an example

AU - Chen, H.

AU - Peng, N.

AU - Hackley, C.

PY - 2008

Y1 - 2008

M3 - Article

SN - 1540-7306

VL - 25

SP - 149

EP - 160

JO - Journal of Travel and Tourism Marketing

JF - Journal of Travel and Tourism Marketing

IS - 2

ER -