Destination Image and Destination Personality: An Application of Branding Theories to Tourism Places

S Hosany, Y Ekinci, M Uysal

Research output: Contribution to journalArticlepeer-review

2472 Downloads (Pure)
Original languageEnglish
Pages (from-to)638-642
JournalJournal of Business Research
Volume59
Issue number5
Publication statusPublished - May 2006

Keywords

  • Brand image
  • Brand personality
  • Destination image
  • Destination personality
  • Destination branding

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