Branding Narcissus: Marketing myths in contemporary celebrity

Chris Hackley, Rungpaka Amy Hackley

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMyth and the Market
EditorsNora Campbell, John Desmond, James Fitchett, Donncha Kavanagh, Pierre McDonagh, Aidan O'Driscoll, Andrea Prothero
Place of PublicationDublin
PublisherUCD Business School, Dublin, Ireland
Number of pages11
ISBN (Print)9781905254859
Publication statusPublished - 2014


  • Myth Markets

Cite this