Branding Narcissus: Marketing myths in contemporary celebrity

Chris Hackley; Rungpaka Amy  Hackley

Branding Narcissus: Marketing myths in contemporary celebrity

Chris Hackley, Rungpaka Amy Hackley

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Myth and the Market
Editors	Nora Campbell, John Desmond, James Fitchett, Donncha Kavanagh, Pierre McDonagh, Aidan O'Driscoll, Andrea Prothero
Place of Publication	Dublin
Publisher	UCD Business School, Dublin, Ireland
Pages	309-320
Number of pages	11
ISBN (Print)	9781905254859
Publication status	Published - 2014

Keywords

Myth Markets

Access to Document

https://www.dropbox.com/s/g5igxicwj4vinig/Myth%20and%20the%20Market%20Proceedings.pdf?dl=0

Cite this

Hackley, C., & Hackley, R. A. (2014). Branding Narcissus: Marketing myths in contemporary celebrity. In N. Campbell, J. Desmond, J. Fitchett, D. Kavanagh, P. McDonagh, A. O'Driscoll, & A. Prothero (Eds.), Myth and the Market (pp. 309-320). UCD Business School, Dublin, Ireland . https://www.dropbox.com/s/g5igxicwj4vinig/Myth%20and%20the%20Market%20Proceedings.pdf?dl=0

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Branding Narcissus: Marketing myths in contemporary celebrity. / Hackley, Chris; Hackley, Rungpaka Amy .
Myth and the Market. ed. / Nora Campbell; John Desmond; James Fitchett; Donncha Kavanagh; Pierre McDonagh; Aidan O'Driscoll; Andrea Prothero. Dublin: UCD Business School, Dublin, Ireland , 2014. p. 309-320.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

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AU - Hackley, Rungpaka Amy

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SN - 9781905254859

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BT - Myth and the Market

A2 - Campbell, Nora

A2 - Desmond, John

A2 - Fitchett, James

A2 - Kavanagh, Donncha

A2 - McDonagh, Pierre

A2 - O'Driscoll, Aidan

A2 - Prothero, Andrea

PB - UCD Business School, Dublin, Ireland

CY - Dublin

ER -