Away from home: How young Chinese consumers travel with global brands?

Benedetta Cappellini, Sameer Hosany, Dorothy Aiwan Yen, Qionglei Yu

Research output: Contribution to journalArticlepeer-review

30 Downloads (Pure)
Original languageEnglish
Pages (from-to)87-94
Number of pages8
JournalJournal of Retailing and Consumer Services
Volume46
Early online date31 Oct 2017
DOIs
Publication statusPublished - Jan 2019

Cite this