Away from home: How young Chinese consumers travel with global brands?

Benedetta Cappellini, Sameer Hosany, Dorothy Aiwan Yen, Qionglei Yu

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)87-94
Number of pages8
JournalJournal of Retailing and Consumer Services
Early online date31 Oct 2017
Publication statusPublished - Jan 2019

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