Abstract
"Now in a fourth edition, this popular textbook takes advertising as the starting point for a comprehensive exploration of the rapidly evolving world of promotional communication."
| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | SAGE |
| Number of pages | 384 |
| Edition | 4th |
| ISBN (Print) | 978-1-47399-798-1, 978-1-47399-799-8 |
| Publication status | Published - Jan 2018 |
Keywords
- advertising
- Promotion
- Media convergence