Theorizing Advertising: Managerial, Scientific and Cultural Approaches. / Hackley, C.

The Sage Handbook of Marketing Theory. ed. / Pauline MacLaran; Michael Saren; Barbara Stern; Mark Tadajewski. London : Sage, 2010. p. 89-107.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Theorizing Advertising: Managerial, Scientific and Cultural Approaches. / Hackley, C.

The Sage Handbook of Marketing Theory. ed. / Pauline MacLaran; Michael Saren; Barbara Stern; Mark Tadajewski. London : Sage, 2010. p. 89-107.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Hackley, C 2010, Theorizing Advertising: Managerial, Scientific and Cultural Approaches. in P MacLaran, M Saren, B Stern & M Tadajewski (eds), The Sage Handbook of Marketing Theory. Sage, London, pp. 89-107.

APA

Hackley, C. (2010). Theorizing Advertising: Managerial, Scientific and Cultural Approaches. In P. MacLaran, M. Saren, B. Stern, & M. Tadajewski (Eds.), The Sage Handbook of Marketing Theory (pp. 89-107). London: Sage.

Vancouver

Hackley C. Theorizing Advertising: Managerial, Scientific and Cultural Approaches. In MacLaran P, Saren M, Stern B, Tadajewski M, editors, The Sage Handbook of Marketing Theory. London: Sage. 2010. p. 89-107

Author

Hackley, C. / Theorizing Advertising: Managerial, Scientific and Cultural Approaches. The Sage Handbook of Marketing Theory. editor / Pauline MacLaran ; Michael Saren ; Barbara Stern ; Mark Tadajewski. London : Sage, 2010. pp. 89-107

BibTeX

@inbook{3e5ea262f031439fa5894752412dc4ea,
title = "Theorizing Advertising: Managerial, Scientific and Cultural Approaches",
author = "C. Hackley",
year = "2010",
language = "English",
pages = "89--107",
editor = "Pauline MacLaran and Michael Saren and Barbara Stern and Mark Tadajewski",
booktitle = "The Sage Handbook of Marketing Theory",
publisher = "Sage",

}

RIS

TY - CHAP

T1 - Theorizing Advertising: Managerial, Scientific and Cultural Approaches

AU - Hackley, C.

PY - 2010

Y1 - 2010

M3 - Chapter

SP - 89

EP - 107

BT - The Sage Handbook of Marketing Theory

A2 - MacLaran, Pauline

A2 - Saren, Michael

A2 - Stern, Barbara

A2 - Tadajewski, Mark

PB - Sage

CY - London

ER -