Rethinking Consumer Culture Theory: From Postmodernism to the Communist Horizon. / Cova, Bernard ; Maclaran, Pauline; Bradshaw, Alan.

In: Marketing Theory, Vol. 13, No. 2, 2013, p. 213-225.

Research output: Contribution to journalArticlepeer-review

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Rethinking Consumer Culture Theory: From Postmodernism to the Communist Horizon. / Cova, Bernard ; Maclaran, Pauline; Bradshaw, Alan.

In: Marketing Theory, Vol. 13, No. 2, 2013, p. 213-225.

Research output: Contribution to journalArticlepeer-review

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Cova, Bernard ; Maclaran, Pauline ; Bradshaw, Alan. / Rethinking Consumer Culture Theory: From Postmodernism to the Communist Horizon. In: Marketing Theory. 2013 ; Vol. 13, No. 2. pp. 213-225.

BibTeX

@article{e019233ea11c414f83b4bf0e086cb55d,
title = "Rethinking Consumer Culture Theory: From Postmodernism to the Communist Horizon",
author = "Bernard Cova and Pauline Maclaran and Alan Bradshaw",
year = "2013",
language = "English",
volume = "13",
pages = "213--225",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "2",

}

RIS

TY - JOUR

T1 - Rethinking Consumer Culture Theory: From Postmodernism to the Communist Horizon

AU - Cova, Bernard

AU - Maclaran, Pauline

AU - Bradshaw, Alan

PY - 2013

Y1 - 2013

M3 - Article

VL - 13

SP - 213

EP - 225

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 2

ER -