Rethinking Consumer Culture Theory: From Postmodernism to the Communist Horizon

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Cite this

@article{e019233ea11c414f83b4bf0e086cb55d,

title = "Rethinking Consumer Culture Theory: From Postmodernism to the Communist Horizon",

author = "Bernard Cova and Pauline Maclaran and Alan Bradshaw",

year = "2013",

language = "English",

volume = "13",

pages = "213--225",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "2",

}