Resistance to Brand Switching in the Smartphone Industry. / Appiah, Dominic; Ozuem, W.

Managing Diversity, innovation and Infrastructure in Digital Business. IGI Global Publishing, 2018.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationManaging Diversity, innovation and Infrastructure in Digital Business
PublisherIGI Global Publishing
Publication statusPublished - 2018

ID: 43638426