Political Brands: Can Parties Be Distinguished by their Online Brand Personality? / Rutter, Richard; Hanretty, Christopher; Lettice, Fiona.
In: Journal of Political Marketing, 18.05.2015, p. 1-20.Research output: Contribution to journal › Article
Published
| Original language | English |
|---|---|
| Pages (from-to) | 1-20 |
| Number of pages | 20 |
| Journal | Journal of Political Marketing |
| DOIs | |
| Publication status | Published - 18 May 2015 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 28703258