Political Brands: Can Parties Be Distinguished by their Online Brand Personality? / Rutter, Richard; Hanretty, Christopher; Lettice, Fiona.

In: Journal of Political Marketing, 18.05.2015, p. 1-20.

Research output: Contribution to journalArticle

Published
Original languageEnglish
Pages (from-to)1-20
Number of pages20
JournalJournal of Political Marketing
DOIs
Publication statusPublished - 18 May 2015
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 28703258