Original language | English |
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Pages (from-to) | 1-20 |
Number of pages | 20 |
Journal | Journal of Political Marketing |
DOIs | |
Publication status | Published - 18 May 2015 |
Political Brands: Can Parties Be Distinguished by their Online Brand Personality?
Richard Rutter, Christopher Hanretty, Fiona Lettice
Research output: Contribution to journal › Article › peer-review