Patterns of tourists' emotional responses, satisfaction, and intention to recommend. / Hosany, Sameer; Prayag, Girish.

In: Journal of Business Research, Vol. 66, No. 6, 06.2013, p. 730-737.

Research output: Contribution to journalArticlepeer-review

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Abstract

Previous efforts to understand and predict behavior traditionally categorize tourists into sub-groups using socio-demographic and psychographic variables. Surprisingly, the tourism literature does not profile tourists by the intensity of their emotional associations toward destinations. To address the literature gap, this paper empirically identifies distinguishable patterns of tourist emotional responses and investigates relationships between tourists’ emotional profiles and their post-consumption evaluations of satisfaction and intention to recommend. Cluster analysis uncovers five distinct emotional response patterns among tourists: delighted, unemotionals, negatives, mixed, and passionate. Multiple discriminant analysis confirms the validity of the five-cluster solution. The five tourist groups differ by their satisfaction level and propensity to recommend destinations. These findings offer important implications for destination marketers designing segmentation and branding strategies.
Original languageEnglish
Pages (from-to)730-737
Number of pages8
JournalJournal of Business Research
Volume66
Issue number6
Early online date13 Oct 2011
DOIs
Publication statusPublished - Jun 2013
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 1446342