Luxury Brands in the Digital Age - the Trust Factor. / Chaney, Isabella; Wu, Meng-Shan; Chen, Cheng-Hao.

Luxury Marketing: A Challenge for Theory and Practice. ed. / Klaus-Peter Wiedmann; Nadine Hennigs. Wiesbaden : Springer, 2013. p. 207-220.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLuxury Marketing: A Challenge for Theory and Practice
EditorsKlaus-Peter Wiedmann, Nadine Hennigs
Place of PublicationWiesbaden
Number of pages13
ISBN (Print)978-3-8349-4398-9
Publication statusPublished - 2013

ID: 11243858