Original language | English |
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Title of host publication | Luxury Marketing: A Challenge for Theory and Practice |
Editors | Klaus-Peter Wiedmann, Nadine Hennigs |
Place of Publication | Wiesbaden |
Publisher | Springer |
Pages | 207-220 |
Number of pages | 13 |
ISBN (Print) | 978-3-8349-4398-9 |
Publication status | Published - 2013 |
Keywords
- luxury
- brands
- ecommerce