Developing market planning skills: combining theory and practice. / Hill, Jimmy; McGowan, Pauric; Maclaran, Pauline.
In: Journal of Marketing Practice: Applied Marketing Science, Vol. 4, No. 3, 1998, p. 69-84.Research output: Contribution to journal › Article › peer-review
Published
| Original language | English |
|---|---|
| Pages (from-to) | 69-84 |
| Journal | Journal of Marketing Practice: Applied Marketing Science |
| Volume | 4 |
| Issue number | 3 |
| Publication status | Published - 1998 |
ID: 4620696