Developing market planning skills: combining theory and practice. / Hill, Jimmy; McGowan, Pauric; Maclaran, Pauline.

In: Journal of Marketing Practice: Applied Marketing Science, Vol. 4, No. 3, 1998, p. 69-84.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)69-84
JournalJournal of Marketing Practice: Applied Marketing Science
Volume4
Issue number3
Publication statusPublished - 1998

ID: 4620696