| Original language | English |
|---|---|
| Pages (from-to) | 69-84 |
| Journal | Journal of Marketing Practice: Applied Marketing Science |
| Volume | 4 |
| Issue number | 3 |
| Publication status | Published - 1998 |
Developing market planning skills: combining theory and practice
Jimmy Hill, Pauric McGowan, Pauline Maclaran
Research output: Contribution to journal › Article › peer-review