Designing and conducting online interviews to investigate interesting consumer phenomena. / Gruber, T.; Szmigin, I.; Reppel, A. E.; Voss, R.

In: Qualitative Market Research: an international journal, Vol. 11, No. 3, 2008, p. 256-274.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)256-274
JournalQualitative Market Research: an international journal
Issue number3
Publication statusPublished - 2008

ID: 604951