Consumer attention towards brands and products versus human face in video advertisement: An eye tracking study. / Rizvi, Wajid; Ameen, Nisreen.

American Marketing Association Summer Academic Conference. 2020.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

E-pub ahead of print

Abstract

This study investigates visual response towards product or brand versus in
advertisements versus other competing stimuli such as human face using eyetracking method
Original languageEnglish
Title of host publicationAmerican Marketing Association Summer Academic Conference
Publication statusE-pub ahead of print - Aug 2020

ID: 38767896