Consumer attention towards brands and products versus human face in video advertisement: An eye tracking study. / Rizvi, Wajid; Ameen, Nisreen.
American Marketing Association Summer Academic Conference. 2020.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Original language | English |
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Title of host publication | American Marketing Association Summer Academic Conference |
Publication status | E-pub ahead of print - Aug 2020 |
ID: 38767896