Consumer attention towards brands and products versus human face in video advertisement: An eye tracking study. / Rizvi, Wajid; Ameen, Nisreen.
American Marketing Association Summer Academic Conference. 2020.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
E-pub ahead of print
Abstract
This study investigates visual response towards product or brand versus in
advertisements versus other competing stimuli such as human face using eyetracking method
advertisements versus other competing stimuli such as human face using eyetracking method
| Original language | English |
|---|---|
| Title of host publication | American Marketing Association Summer Academic Conference |
| Publication status | E-pub ahead of print - Aug 2020 |
ID: 38767896