Professor Alan Bradshaw

Professor Alan Bradshaw

Professor in the School of Management

Phone: +44 1784 276404

Personal profile


  • Honarary Senior Lecturer at University of St. Andrews, Scotland (2013-16)
  • Visiting Senior Lecturer in the Politics of Consumption and Docent in Företagsekonomi at Stockholm University, Sweden (2014-17)
  • Lecturer at the University of Exeter (2005-2008)
  • Associate Editor for the Journal of Macromarketing 
  • Associate Editor for the Journal of Marketing Management 
  • Member of the Editorial Review Board of the International Journal of Arts Marketing 
  • Member of the Editorial Review Board of Marketing Theory
  • Member of the Editorial Review Board of Consumption, Markets & Culture
  • Member of the Editorial Board for the Journal of Promotional Communication
  • Co-Convener of the Marxism in Culture Seminar Series held at the Institute of Historical Research, University of London
  • Member of the Macromarketing Policy Board
  • Member of the Association for Consumer Research
  • Fellow of the Academy for Higher Education
  • Inventor of guacarroz - a delicious meal that blends raw vegetables with rice


Faculti Media overview (2014) of Journal of Marketing Management paper on 'Bringing with us the plague': Consumer Research as Machinery of Zoomorphism, 2014. (

Talk at Keele University Seminar on 'Value Co-creation Between Industry and Critical Academia During Interesting Times: Opportunities and/or Injunctions', as part of the seminar series 'Doing and Theorising Marketing Work', 2011. (



Bradshaw, Alan & Scott, Linda. 2018. Advertising Revolution: The Story of a Song From Beatles Hit to Nike Slogan. London: Repeater Books. (due for publication July, 2018).



Bradshaw, Alan, Laamanen, Mikko & Reppel, Alex (2014). Proceedings of the 39th Annual Conference of the Macromarketing Society. see

Bradshaw, Alan (2013). Qualitative Methods, Part II: Symbolic Consumer Behaviour or Consumption Symbolism. In Series: Legends of Marketing: Morris Holbrook, Vol 15, London: Sage, forthcoming.

Bradshaw, Alan, Hackley, Chris & Maclaran (2012). Proceedings of the European Association for Consumer Research. Vol 7. ACR.

Bradshaw, Alan & Shankar, Avi (2011). The Production and Consumption of Music. London: Routledge.


Edited Ephemera: Theory & Politics of Organisation special issue on the Politics of Consumption with Stephen Dunne and Norah Campbell. The issue can be freely accessed here:

I have also edited, together with Avi Shankar, the ‘Production and Consumption of Music’ special issue of Consumption, Markets & Culture (Volume 11, issue 4) and also with Pierre McDonagh and Dave Marshall, the ‘Finding an Irish Voice’ special issue of the Irish Marketing Review (Volume 20, issue 2).


Bradshaw, Alan & Tadajewski, Mark (2011). The Ideology of Exporting Marketing Education – A Commentary. Journal of Macromarketing, Vol 31 (3): 312-321.

Bradshaw, Alan (2009). Commentary - Morris Holbrook’s jazz and film series: an appreciation, Marketing Theory, Vol 9(3):369-372.

Bradshaw, Alan, McDonagh, Pierre, & Marshall, Dave (2006). Response to art versus commerce as a macromarketing theme, Journal of Macromarketing. Vol 26 (1): 81-83.


* Awarded Emerald Citation of Excellence Award

Bradshaw, Alan & Ostberg, Jacob (2019). Blaming consumers: European ideology and austerity. Journal of Consumer Culture, forthcoming. 

Bradshaw, Alan & Brown, Stephen (2018) Up Rising: Rehabilitating J.G. Ballard’s High-Rise with R.D. Laing and Lauren Berlant. Environment and Planning D: Society & Space. forthcoming. 

Bradshaw, Alan (2018). Foregrounding Management in Class Warfare From Above. Historical Materialism. forthcoming. 

Hietanen, Joel, Andéhn, Mikael Andéhn & Bradshaw, Alan (2017). Against the Implicit Politics of Service-Dominant Logic. Marketing Theory. Forthcoming.

Zwick, Detlev & Bradshaw, Alan (2016). Biopolitical Marketing and Social Media Brand Communities. Theory, Culture & Society. Vol. 33(5): 91-115. 

Large, William & Bradshaw, Alan (2016). Know it while you have it: The ontological condition of a cancelled advertisement. Journal of the British Society for Phenomenology. Vol. 47(1):72-86. 

Bradshaw, Alan & Chatzidakis, Andreas (2016). The skins we live In. Marketing Theory. Vol 16(3):347-360.

Bradshaw, Alan & Zwick, Detlev (2016). The field of business sustainability and the death drive: a radical intervention. Journal of Business Ethics. Vol. 136(2):267-279.

Eckhardt, Giana & Bradshaw, Alan (2014). The erasure of antagonisms between popular music and advertising. Marketing Theory, Vol 14(2): 167-183. 

Cova, Bernard, Maclaran, Pauline & Bradshaw, Alan (2013). Rethinking consumer culture theory: from the postmodern to the communist horizon. Marketing Theory. Vol 3 (2): 213-225. 

Bradshaw, Alan (2012) “Bringing With Us the Plague”: Consumer Research as Machinery of Zoomorphism. Journal of Marketing Management. Vol 29 (1-2): 249-262. 

Chatzidakis, Andreas, Maclaran, Pauline & Bradshaw, Alan (2012) Heterotopian Space and the Utopics of Ethical and Green Consumption. Journal of Marketing Management, Vol 28 (March): 494-515. (Note, this article is reissued in the book New Directions in Critical Marketing Studies, edited by Mark Tadajewski and Robert Cluely). 

Bradshaw, Alan & Dholakia, Nik (2011). Outsider’s insights: (mis)understanding A. Fuat Firat on consumption, markets and culture. Consumption, Markets & Culture, Vol 15 (March): 117-131.

Bradshaw, Alan (2010). Interview with Adam Dorn. Advertising & Society Review. Vol 11(3): online.

Bradshaw, Alan & Canniford, Robin (2010). Excremental Theory Development. Journal of Consumer Behaviour, Vol 9(1): 1-11.

Bradshaw, Alan (2010). Before Method: Axiomatic Review of Arts Marketing. International Journal of Culture, Tourism and Hospitality Research, Vol 4(1): 8-19.

Bradshaw, Alan & Brownlie, Douglas (2009). Audiography: a portrait of Morris Holbrook, Marketing Theory, Vol 9(3):373-4. (note this is 40 minute downloadable radio documentary with a two page intro).

Bradshaw, Alan, McDonagh, Pierre & Marshall, Pierre. (2009). Finding an Irish voice: reflections on Celtic consumer society and social change, Irish Marketing Review. Vol. 20(2):1-6. (special issue introduction)

Kilbourne, William, Dorsch, Michael, McDonagh, Pierre, Urien, Bertrand, Prothero, Andrea, Grünhagen, Marko, Polonsky, Michael Jay, Marshall, David Foley, Janice and Bradshaw, Alan (2009) The institutional foundations of materialism in western societies: a conceptualization and empirical test, Journal of Macromarketing, Vol. 29(3):259-278.

Bradshaw, Alan & Brown, Stephen (2008). Scholars who stare at goats: the collaborative circle cycle in creative consumer research. European Journal of Marketing. Vol. 42 (11/12):1396-1414.

Bradshaw, Alan & Shankar, Avi (2008). The production and consumption of music. Consumption, Markets & Culture. Vol. 11(4):225-228. (special issue introduction)

Patterson, Anthony, Bradshaw, Alan & Brown, Stephen (2008). 'Don't forget the fruit gums, chum': marketing under erasure and renewal. Marketing Theory. Vol. 8(4):449–463.

Bradshaw, Alan & Holbrook, Morris (2008). Must we have Muzak Wherever we go? A critical consideration of the consumer culture. Consumption, Markets & Culture. Vol. 11(1):25-44. (note this article is being re-issued in the Legends of Marketing series published by Sage and edited by Jagdish Sheth)

Bradshaw, Alan, Holbrook, Morris, (2007). Remembering Chet: Theorising the mythology of the self-destructive artist as self-producer and self-consumer. Marketing Theory. Vol. 7 (2):115-136. (note this article is being re-issued in the Legends of Marketing series published by Sage and edited by Jagdish Sheth)

* Bradshaw, Alan, McDonagh, Pierre & Marshall, Dave (2006). No space - new blood and the production of brand culture colonies. Journal of Marketing Management. Vol., 22 (5): 579-599.

Bradshaw, Alan, McDonagh, Pierre, & Marshall, Dave (2006). The alienated artist and the political economy of organised art, Consumption, Markets and Culture. Vol. 9 (2): 111-117.

Bradshaw, Alan, McDonagh, Pierre, Marshall, Dave, Bradshaw, Harry (2005). 'Exiled music herself, pushed to the edge of existence' the experience of musicians who perform background music. Consumption, Markets and Culture. Vol 8 (3): 219-240.


Bradshaw, Alan. 2018 Zizek and the Libidinal Economy. Canonical Authors in Consumption Theory. Ed. Askegaard, Soren & Helibrunn, Benoit. London: Routledge. (forthcoming)

Bradshaw, Alan. 2018. The Politics of Consumption. The Sage Handbook of Consumer Culture. Ed. Kravets, Olga, Maclaran, Pauline, Miles, Steve & Venkatesh, Alladi. London: Sage. London. (forthcoming)

Canniford, Robin & Bradshaw, Alan. 2015. Shit happens: excrement as fear of waste and waste of fear. In The Practice of the Meal: Food, Families and the Market Place. Edited by Benedetta Cappellini, Liz Parsons & Dave Marshall.

Bradshaw, Alan. 2014. Music and Marketing. In Music and Organising. Ed Charlotte Gilmore & Nic Beech. Cambridge University Press. Forthcoming. 

Zwick, Detlev & Bradshaw, Alan. 2013. Capital’s new commons: consumer communities, marketing and the work of the audience in communicative capitalism. In The Audience Commodity in a Digital Age. Eds. Lee James McGuigan and Vince Manzarolle. Digital Formations Series. Peter Lang Publishing, p. 157-172.

Bradshaw, Alan. (2012) Critical perspectives on consumption. In Consumer Culture: between Aesthetics, Social Distinction and Ecological Activism. Ed. Pavel Zahrádka, Cambridge Scholars Publishing, p. 214-226.

Bradshaw, Alan (2012) Spiritual Consumption, Tautology & Easternization. In Spirituality & Consumption. Ed. Rinallo, Diego, Scott, Linda & Maclaran, Pauline. London: Routledge, p. 106-118.

Maclaran, Pauline, Hogg, Margaret. & Bradshaw, Alan. (2010) Cultural influences on representations of the consumer in marketing theory. In The Sage Handbook of Marketing Theory (editors Maclaran, Pauline, Saren, Michael, Tadajewski, Mark & Stern, Barbara). Sage: London, p. 332-352. (note this was re-issued in James Fitchett & Andrea Davies. (2013) Consumer Research Methods, Sage: London).  

Bradshaw, Alan, Kerrigan Finola & Holbrook, Morris (2009). Old Directions in Art Marketing: Experiencing the Skull. In New Directions in Art Marketing (editors Kerrigan, Finola & O'Reilly, Daragh). Sage: London. P 5-17

Bradshaw, Alan, Firat, Asim Fuat. (2007). Rethinking Critical Marketing. In Critical Marketing: Defining the Field, ed. by M. Saren, R. Elliot, P. MacLaran, C. Goulding, M. Catterall & A. Shankar. Elsevier Butterworth Heinemann.


Bradshaw, Alan (2011) Art World. Encyclopedia of Consumer Culture. Southerton, D. (ed.). Routledge

Bradshaw, Alan (2011) Consumer Behaviour.Encyclopedia of Consumer Culture. Southerton, D. (ed.). Routledge.

Bradshaw, Alan (2011) Consumer Culture. Key Concepts in Critical Management Studies. Mark, T., Liz, P., Pauline, M. & Parker, M. (eds.). Sage


Bradshaw, Alan. (2017) Review of Postcapitalism - a Guide to our Future by Paul Mason. Journal of Macromarketing. Vol. 37(2):217-219.

Bradshaw, Alan (2013) Review of Sounds of Capitalism: Advertising, Music and the Conquest of Culture by Taylor, Timothy. Journal of Macromarketing, Vol. 33(4): 386-387. 

Bradshaw, Alan (2013) Review of Psychoanalytic Accounts of Consumer Behaviour: Hearts of Darkness by Desmond, John. International Journal of Advertising, Vol 32(2): 321-324. 

Bradshaw, Alan (2012) Review of Revolution of the Mind: A History of Psychoanalysis by Makari. Journal of Macromarketing. Vol 32 (June):232-233.

Bradshaw, Alan (2012) Review of Inside Marketing: Practices, Ideologies and Devices by Detlev Zwick and Julien Cayla. Journal of Consumer Culture. Vol 12 (March): 106-108.

Bradshaw, Alan (2011) Review of Living in the End of Times by Slavoj Zizek and Enigma and the Crises of Capital by David Harvey. Ephemera: Theory and Politics in Organisation. Vol 11(20):231-234.

Bradshaw, Alan (2008) Review of Tribal Marketing by Shankar, Cova and Kozinets. International Journal of Advertising, Vol. 27 (20): 344-6.


Bradshaw, Alan, Brownlie, Douglas, Bradshaw, Harry (2008) An audio portrait of Morris Holbrook, downloadable from the Marketing Theory website.

Bradshaw, Alan, McDonagh, Pierre, Marshall, Dave, Bradshaw, Harry (2005). 'Exiled music herself, pushed to the edge of existence' the experience of musicians who perform background music. Radiography in Consumption, Markets and Culture (edited by Belk, Russell & Kozinets, Robert), Vol 8 (3). 

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