The social dimension of mobile commerce – Engaging customers through group purchase

Wee Kek Tan, Hock Hai Teo, Chuan Hoo Tan, Yang Yang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationHCI in Business, Government, and Organizations: eCommerce and Innovation
PublisherSpringer International Publishing AG
Number of pages12
ISBN (Print)9783319393957
Publication statusPublished - 2016


  • Design science
  • Engagement
  • Group buying
  • Mobile commerce
  • Social commerce

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