@inproceedings{e9f2d1f68ce749f196e655d7c33ce1b0,
title = "The social dimension of mobile commerce – Engaging customers through group purchase",
keywords = "Design science, Engagement, Group buying, Mobile commerce, Social commerce",
author = "Tan, {Wee Kek} and Teo, {Hock Hai} and Tan, {Chuan Hoo} and Yang Yang",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2016.",
year = "2016",
doi = "10.1007/978-3-319-39396-4_43",
language = "English",
isbn = "9783319393957",
pages = "468--479",
booktitle = "HCI in Business, Government, and Organizations: eCommerce and Innovation",
publisher = "Springer International Publishing AG",
address = "Switzerland",
}