| Original language | English |
|---|---|
| Title of host publication | World Business Congress 1994 - Capitalising the Potentials of Globalisation, Penang, Malaysia, June 9-11. |
| Publication status | Published - 1994 |
The Impact of Marketing Variables on Export Success of Smaller Sized New Zealand Companies
I.M. Chaney, M. Ahmad
Research output: Chapter in Book/Report/Conference proceeding › Chapter