Original language | English |
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Title of host publication | Cultural Marketing Management, |
Editors | L. Penaloza, N. Toulouse, L. Visconti |
Publisher | Sage publications |
Publication status | Published - 2011 |
The Ecology of Marketplace Experience: From Consumers’ Imaginary to Design Implications
Stefania Borghini, Pauline Maclaran, Gael Bonin, Veronique Cova
Research output: Chapter in Book/Report/Conference proceeding › Chapter