Social Cognitive Psychology of Reputation

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

Reputation is rarely discussed from a psychological perspective. But social psychology in particular provides interesting insights, since reputation represents e.g. social capital for companies. The goal of this chapter is to discuss the impact of several content- related phenomena on the public’s perception and evaluations of organisations, that is the need for consistency, epistemic motivation, and the impact of content on judge- ments about company’s reputation. These are addressed after a note about content and before a substantial review of their impact.
Original languageEnglish
Title of host publicationWirkungsmechanismen im Reputationsmanagement
Subtitle of host publicationDie Bedeutung neurowissenschaftlicher und psychologischer Erkenntnisse für den Aufbau des guten Rufs
EditorsUlrich Bihler
Place of PublicationGermany
PublisherSpringer Nature
Chapter6
Pages67-82
Number of pages16
ISBN (Electronic)978-3-658-41204-3
ISBN (Print)978-3-658-41203-6
DOIs
Publication statusPublished - 2023

Keywords

  • REPUTATION
  • PSYCHOLOGY
  • COGNITION

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