Abstract
Reputation is rarely discussed from a psychological perspective. But social psychology in particular provides interesting insights, since reputation represents e.g. social capital for companies. The goal of this chapter is to discuss the impact of several content- related phenomena on the public’s perception and evaluations of organisations, that is the need for consistency, epistemic motivation, and the impact of content on judge- ments about company’s reputation. These are addressed after a note about content and before a substantial review of their impact.
Original language | English |
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Title of host publication | Wirkungsmechanismen im Reputationsmanagement |
Subtitle of host publication | Die Bedeutung neurowissenschaftlicher und psychologischer Erkenntnisse für den Aufbau des guten Rufs |
Editors | Ulrich Bihler |
Place of Publication | Germany |
Publisher | Springer Nature |
Chapter | 6 |
Pages | 67-82 |
Number of pages | 16 |
ISBN (Electronic) | 978-3-658-41204-3 |
ISBN (Print) | 978-3-658-41203-6 |
DOIs | |
Publication status | Published - 2023 |
Keywords
- REPUTATION
- PSYCHOLOGY
- COGNITION