Policy Representation, Social Representation and Class Voting in Britain

Why does the strength of class voting vary over time? Recent research has emphasized factors to do with the structure of political choice at the party level. This article examines different aspects of this choice, and investigates whether voters are more likely to respond to the social cues or policy cues that parties send voters. The results from the British context suggest that the former are more important than the latter. The central implication of this finding is that social representation matters, and that the social background of political representatives influences the ways in which voters relate to political parties.