@inproceedings{54e2631e20b9475ba638b3ea3cab7dff,
title = "Mass Customization and Technology Functions: Enhancing Market Responsiveness",
keywords = "customer responsiveness, demand-driven chain, digital customisation, IT based strategies, mass customisation, Supply chain, technology innovation",
author = "Ganji, {Elmira Naghi} and Satya Shah and Alec Coutroubis",
note = "Publisher Copyright: {\textcopyright} 2018 IEEE.; 2018 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2018 ; Conference date: 17-06-2018 Through 20-06-2018",
year = "2018",
month = aug,
day = "13",
doi = "10.1109/ICE.2018.8436313",
language = "English",
isbn = "9781538614693",
series = "2018 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2018 - Proceedings",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
booktitle = "2018 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2018 - Proceedings",
address = "United States",
}