Marketing meets its alma mater: putting marketing in touch with its feminine side

Lorna Stevens, Pauline Maclaran, Miriam Catterall

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	304-308
Journal	Marketing Intelligence and Planning
Volume	15
Issue number	7
Publication status	Published - 1997

Cite this

@article{e8e5eb852ab44ee8a960ecdca20ce08d,

title = "Marketing meets its alma mater: putting marketing in touch with its feminine side",

author = "Lorna Stevens and Pauline Maclaran and Miriam Catterall",

year = "1997",

language = "English",

volume = "15",

pages = "304--308",

journal = "Marketing Intelligence and Planning",

issn = "1758-8049",

publisher = "Emerald Group Publishing Ltd.",

number = "7",

}