Marcadia postponed: marketing, utopia and the millennium

Stephen Brown, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	671-683
Journal	Journal of Marketing Management
Volume	12
Issue number	7
Publication status	Published - 1996

Cite this

@article{c8019ddf38464f32aa963c61a62ef71f,

title = "Marcadia postponed: marketing, utopia and the millennium",

author = "Stephen Brown and Pauline Maclaran and Lorna Stevens",

year = "1996",

language = "English",

volume = "12",

pages = "671--683",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor and Francis Ltd.",

number = "7",

}