Nigellissima: a study of glamour, performativity and embodiment

Lorna Stevens, Benedetta Cappellini, Gilly Smith

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Abstract

This is a study of glamour, its complexities and its relationship with and role within celebrity culture. We explore glamour in the context of Nigella, the London-born TV cook, food writer and self-proclaimed ‘domestic goddess’ of British culinary culture. In our study we consider the interconnections between glamour, specifically Italian-style retro-glamour, and performativity in Nigella’s career. We also address the role of embodiment and authenticity in the masquerade of femininity. Our analysis focuses on Nigella’s glamour over time, considering its creation, enactment and reaffirmation following scandal. We conclude by speculating on glamour’s complex and ambivalent relationship with celebrity culture, and the role of vulnerability in creating authentic and enduring glamour in contemporary consumer society.
Original languageEnglish
Pages (from-to)577-598
Number of pages22
JournalJournal of Marketing Management
Volume31
Issue number5-6
Early online date15 Jan 2015
DOIs
Publication statusE-pub ahead of print - 15 Jan 2015

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