| Original language | English |
|---|---|
| Pages (from-to) | 11-24 |
| Journal | Journal of Advertising |
| Volume | 28 |
| Issue number | 1 |
| Publication status | Published - 1999 |
I can't believe it's not Bakhtin: literary theory, postmodern advertising and the gender agenda
Stephen Brown, Lorna Stevens, Pauline Maclaran
Research output: Contribution to journal › Article › peer-review