Facets of Country Image and Brand Equity: Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research

Mikael Andéhn, Fredrik Nordin, Mats E. Nilsson

Research output: Contribution to journalArticlepeer-review

60 Downloads (Pure)
Original languageEnglish
Pages (from-to)225-238
Number of pages14
JournalJournal of Consumer Behaviour
Issue number3
Early online date15 Oct 2015
Publication statusPublished - 21 Apr 2016

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