Facets of Country Image and Brand Equity: Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research

Mikael Andéhn, Fredrik Nordin, Mats E. Nilsson

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Original language	English
Pages (from-to)	225-238
Number of pages	14
Journal	Journal of Consumer Behaviour
Volume	15
Issue number	3
Early online date	15 Oct 2015
DOIs	https://doi.org/10.1002/cb.1550
Publication status	Published - 21 Apr 2016

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