Facets of Country Image and Brand Equity: Revisiting the Role of Product Categories in Country‐of‐Origin Effect Research

Mikael Andéhn, Fredrik Nordin, Mats E. Nilsson

Research output: Contribution to journalArticlepeer-review

60 Downloads (Pure)
Original languageEnglish
Pages (from-to)225-238
Number of pages14
JournalJournal of Consumer Behaviour
Volume15
Issue number3
Early online date15 Oct 2015
DOIs
Publication statusPublished - 21 Apr 2016

Cite this