Critical marketing in the classroom: possibilities and challenges

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	344-353
Journal	Marketing Intelligence and Planning
Volume	17
Issue number	7
Publication status	Published - 1999

Cite this

@article{b9186f6fa5be4d0494a856bd571fe219,

title = "Critical marketing in the classroom: possibilities and challenges",

author = "Miriam Catterall and Pauline Maclaran and Lorna Stevens",

year = "1999",

language = "English",

volume = "17",

pages = "344--353",

journal = "Marketing Intelligence and Planning",

issn = "1758-8049",

publisher = "Emerald Group Publishing Ltd.",

number = "7",

}