Corporate Social Responsibility in the Skies: Flying with Incomplete Data on a Journey to Create Accessible and Inclusive Air Trave

Anica Zeyen, Oana Branzei

Research output: Contribution to journalArticlepeer-review


This Data Challenge follows Onyx (pronouns: they/them; pronounced: On-ex) who founded the fictional company Inclusion4All. To foster expansion of their born global start-up, they undertake some quantitative and qualitative data analysis. Inspired by some challenging stories they read and watched online; Onyx wishes to move into the travel industry and specifically air travel. To this end, Onyx first aims to understand which topic to tackle and then engages in some market estimations dealing with very incomplete and limited data. Learners will follow Onyx in their search for main challenges within the air travel industry and then engage in developing a market size analysis. Learners finish by preparing a pitch for potential airline clients of Inclusion4All that leverage these data-driven insights to design and pitch creative solutions to solve them.
Original languageEnglish
JournalSAGE Data Decision
Publication statusAccepted/In press - 18 Apr 2024

Cite this