Bringing back joy to ‘leftover women’: The Impact of SK-II Marriage Market Takeover Campaign on the perception of women in China and PR practice

Michal Chmiel; Chai  Yung-Chun

Bringing back joy to ‘leftover women’: The Impact of SK-II Marriage Market Takeover Campaign on the perception of women in China and PR practice

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	27th BledCom international conference
Publication status	Published - Jul 2020

Cite this

@inproceedings{94f6123c15c14197b698133dbb8323e2,

title = "Bringing back joy to {\textquoteleft}leftover women{\textquoteright}: The Impact of SK-II Marriage Market Takeover Campaign on the perception of women in China and PR practice",

author = "Michal Chmiel and Chai Yung-Chun",

year = "2020",

month = jul,

language = "English",

booktitle = "27th BledCom international conference",

}