Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study

Anne Broderick, Pauline MacLaran, Pei-Yu Ma

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	75-103
Number of pages	29
Journal	Journal of Customer Behaviour
Volume	2
Issue number	1
DOIs	https://doi.org/10.1362/147539203764935390
Publication status	Published - 1 Mar 2003

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