Bollywood Cinema’s Global Reach: Consuming the “Diasporic Consciousness”

Amandeep Takhar, Pauline Maclaran, Lorna Stevens

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@article{fb79f7632efd41c1811494563538af5c,

title = "Bollywood Cinema{\textquoteright}s Global Reach: Consuming the “Diasporic Consciousness”",

author = "Amandeep Takhar and Pauline Maclaran and Lorna Stevens",

year = "2012",

month = sep,

doi = "10.1177/0276146712441799",

language = "English",

volume = "32",

pages = "266--279",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications Inc.",

number = "3",

}

TY - JOUR

T1 - Bollywood Cinema’s Global Reach: Consuming the “Diasporic Consciousness”

AU - Takhar, Amandeep

AU - Maclaran, Pauline

AU - Stevens, Lorna

PY - 2012/9

Y1 - 2012/9

U2 - 10.1177/0276146712441799

DO - 10.1177/0276146712441799

M3 - Article

SN - 0276-1467

VL - 32

SP - 266

EP - 279

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 3

ER -