Best Paper for "How Destination Brands Tell Stories: An Analysis of Destination Commercials Using Joseph Campbell’s The Hero’s Journey” presented at 52nd Academy of Marketing Conference, 2-4 July, London, UK

  • Moin, S M A (Recipient), Hosany, Sameer (Recipient) & O'Brien, Justin (Recipient)

Prize: Prize (including medals and awards)


Academy of Marketing Best Paper award
Granting OrganisationsAcademy of Marketing Member