The rise and rise of museum marketing discourse. / Chong, Derrick; Rentschler, Ruth (Editor); Hede, Anne-Marie (Editor).

Museum Marketing: competing in a global marketplace. 1st. ed. Oxford : Elsevier Butterworth Heinemann, 2007. p. 203-214.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

The rise and rise of museum marketing discourse. / Chong, Derrick; Rentschler, Ruth (Editor); Hede, Anne-Marie (Editor).

Museum Marketing: competing in a global marketplace. 1st. ed. Oxford : Elsevier Butterworth Heinemann, 2007. p. 203-214.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Chong, D, Rentschler, R (ed.) & Hede, A-M (ed.) 2007, The rise and rise of museum marketing discourse. in Museum Marketing: competing in a global marketplace. 1st edn, Elsevier Butterworth Heinemann, Oxford, pp. 203-214.

APA

Chong, D., Rentschler, R. (Ed.), & Hede, A-M. (Ed.) (2007). The rise and rise of museum marketing discourse. In Museum Marketing: competing in a global marketplace (1st ed., pp. 203-214). Elsevier Butterworth Heinemann.

Vancouver

Chong D, Rentschler R, (ed.), Hede A-M, (ed.). The rise and rise of museum marketing discourse. In Museum Marketing: competing in a global marketplace. 1st ed. Oxford: Elsevier Butterworth Heinemann. 2007. p. 203-214

Author

Chong, Derrick ; Rentschler, Ruth (Editor) ; Hede, Anne-Marie (Editor). / The rise and rise of museum marketing discourse. Museum Marketing: competing in a global marketplace. 1st. ed. Oxford : Elsevier Butterworth Heinemann, 2007. pp. 203-214

BibTeX

@inbook{f1913f77249c43d79ddff6425af29d7a,
title = "The rise and rise of museum marketing discourse",
author = "Derrick Chong and Ruth Rentschler and Anne-Marie Hede",
year = "2007",
language = "English",
isbn = "0750680653",
pages = "203--214",
booktitle = "Museum Marketing",
publisher = "Elsevier Butterworth Heinemann",
edition = "1st",

}

RIS

TY - CHAP

T1 - The rise and rise of museum marketing discourse

AU - Chong, Derrick

A2 - Rentschler, Ruth

A2 - Hede, Anne-Marie

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 0750680653

SP - 203

EP - 214

BT - Museum Marketing

PB - Elsevier Butterworth Heinemann

CY - Oxford

ER -