The rise and rise of museum marketing discourse. / Chong, Derrick; Rentschler, Ruth (Editor); Hede, Anne-Marie (Editor).
Museum Marketing: competing in a global marketplace. 1st. ed. Oxford : Elsevier Butterworth Heinemann, 2007. p. 203-214.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Published
Standard
The rise and rise of museum marketing discourse. / Chong, Derrick; Rentschler, Ruth (Editor); Hede, Anne-Marie (Editor).
Museum Marketing: competing in a global marketplace. 1st. ed. Oxford : Elsevier Butterworth Heinemann, 2007. p. 203-214.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Harvard
Chong, D, Rentschler, R (ed.) & Hede, A-M (ed.) 2007, The rise and rise of museum marketing discourse. in Museum Marketing: competing in a global marketplace. 1st edn, Elsevier Butterworth Heinemann, Oxford, pp. 203-214.
APA
Chong, D., Rentschler, R. (Ed.), & Hede, A-M. (Ed.) (2007). The rise and rise of museum marketing discourse. In Museum Marketing: competing in a global marketplace (1st ed., pp. 203-214). Elsevier Butterworth Heinemann.
Vancouver
Chong D, Rentschler R, (ed.), Hede A-M, (ed.). The rise and rise of museum marketing discourse. In Museum Marketing: competing in a global marketplace. 1st ed. Oxford: Elsevier Butterworth Heinemann. 2007. p. 203-214
Author
BibTeX
@inbook{f1913f77249c43d79ddff6425af29d7a,
title = "The rise and rise of museum marketing discourse",
author = "Derrick Chong and Ruth Rentschler and Anne-Marie Hede",
year = "2007",
language = "English",
isbn = "0750680653",
pages = "203--214",
booktitle = "Museum Marketing",
publisher = "Elsevier Butterworth Heinemann",
edition = "1st",
}
RIS
TY - CHAP
T1 - The rise and rise of museum marketing discourse
AU - Chong, Derrick
A2 - Rentschler, Ruth
A2 - Hede, Anne-Marie
PY - 2007
Y1 - 2007
M3 - Chapter
SN - 0750680653
SP - 203
EP - 214
BT - Museum Marketing
PB - Elsevier Butterworth Heinemann
CY - Oxford
ER -