The Privacy Paradox in the Context of Online Social Networking: A Self-Identity Perspective. / Wu, Philip.

In: Journal of the Association for Information Science and Technology, 08.07.2018.

Research output: Contribution to journalArticle



Drawing on identity theory and privacy research, this paper argues that the need for self-identity is a key factor affecting people’s privacy behavior in social networking sites. I first unpack the mainstream, autonomy-centric discourse of privacy, and then present a research model that illustrates a possible new theorization of the relationship between self-identity and information privacy. An empirical study with Facebook users confirms the main hypotheses. In particular, the data show that the need for self-identity is positively related to privacy management behaviors, which in turn result in increased self-disclosure in online social networks. I subsequently argue that the so-called “privacy paradox” is not a paradox per se in the context of online social networking; rather, privacy concerns reflect the ideology of an autonomous self, whereas social construction of self-identity explains voluntary self-disclosure.
Original languageEnglish
JournalJournal of the Association for Information Science and Technology
StateAccepted/In press - 8 Jul 2018

ID: 30802500