Local Branding in a Foreign Product Category in an Emerging Market. / Eckhardt, G.M.

In: Journal of International Marketing, Vol. 13, No. 4, 01.12.2005, p. 57-79.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)57-79
Number of pages23
JournalJournal of International Marketing
Volume13
Issue number4
DOIs
Publication statusPublished - 1 Dec 2005
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 18113478