Local Branding in a Foreign Product Category in an Emerging Market

G.M. Eckhardt

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	57-79
Number of pages	23
Journal	Journal of International Marketing
Volume	13
Issue number	4
DOIs	https://doi.org/10.1509/jimk.2005.13.4.57
Publication status	Published - 1 Dec 2005

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