“Going international: the case of McDonald’s”. / O'Brien, Justin.
in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK . 2004.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Published
| Original language | English |
|---|---|
| Title of host publication | in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK |
| Publication status | Published - 1 Jun 2004 |
ID: 28846264