“Going international: the case of McDonald’s”. / O'Brien, Justin.

in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK . 2004.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publication in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK
Publication statusPublished - 1 Jun 2004

ID: 28846264