| Original language | English |
|---|---|
| Title of host publication | in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK |
| Publication status | Published - 1 Jun 2004 |
“Going international: the case of McDonald’s”
Justin O'Brien
Research output: Chapter in Book/Report/Conference proceeding › Chapter